Brand Experience Lab: Gamification

“The Power of Play: Gamifying Your Live Experience”

We are at our best when we are in a state of play. Play is how we best engage, learn, and find meaning in our lives. And yet how many of us design for play and games as part of our event experiences? At this brand experience lab, you will actively experience the power of play firsthand and emerge with real-world digital gamification and analog play ideas that inspire, build relationships and drive engagement – all practical ideas you can apply at your next meeting or event!   


Join us on Thursday, January 24th for another thought-provoking Brand Experience Lab as we gather to hear from industry leaders who seek to build more immersive, curated and engaging event formats that motivate and inspire its stakeholders to action.



  • 4:00 PM – Welcome
  • 4:30 PM – Opening Remarks and Moderated Panel Discussion
  • 6:00 PM – Food, Drinks, Networking, and More!

Space is limited, please RSVP today!

When + Where

Thursday, January 24

675 N Washington Street, Suite 200
Alexandria, VA 22314

Registration is Full